This commercial uses ethos because it shows children who have been treated at Saint Jude hospital for cancer and know what donating will do for the hospital and it's patients. It also shows Shaun White, who donates to the hospital and knows their purpose- childhood cancer research.They are credible because they are experienced in the treatment of cancer and are worth listening to because they know all about cancer research. The video also uses logos because it explains that Saint Jude hospitals have boosted the child hood cancer survival rate from 20% to 80% across America. This is a logical reason to donate to Saint Jude hospitals because they have continuously treated and saved children with various cancers across the country, and it just makes sense to donate to such a successful foundation. Finally, this video uses pathos to appeal to the viewers emotions and therefore persuade them into donating to Saint Jude. There is music with a rather sad tone in the background of the commercial that makes he viewer feel sad for the cancer patients. This will make the viewer want to donate because they will want to help childhood cancer patients if they feel bad for them. The commercial also depicts the dreams and hopes of the patients, which makes the viewer feel bad for them and in turn want to give the hospitals that save their lives money. At the end of the video the use of pathos is evident when it connects on a personal level with the viewer by making them think of the children that they love in their life. This makes the viewer very emotional and leads them to understand how they would feel if the children that they love had cancer, and makes them want to help other children at Saint Jude even more. This video uses all three rhetoric devices to persuade the viewer to donate to St. Jude children's research hospital.
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